Remember, you only have about three seconds to grab and hold you visitor’s attention! Once you have these elements, they should be conveyed in a manner that’s scannable. Provide an actionable way to get the solution.Whatever the purpose of your website, it should perform three basic functions:
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You get bonus points if it’s easy to read and navigate, and if your site offers fresh, quality content that’s free of grammatical errors and misspellings.įocusing on relevance is essential to quality content creation. Search engine ranking is calculated, in part, based on whether your site has the right mix and density of relevant keywords or keyword phrases. It should provide valuable content that’s informative, and it should be easy to navigate. Your website should look beautiful, not cluttered or gimmicky.
To satisfy them, you’ll need to provide relevant, informative content that’s timely, yet evergreen. A Salesforce/Pardot survey found that, of the 400 consumers engaged, 97 percent of respondents stated that content quality instills more trust in a company than almost any other factor.Ħ4 percent of respondents to the same survey said content helpfulness and authenticity were major factors in determining if they would remain loyal to a specific brand.Ĭustomers want to believe that you have some degree of authority in your field, that you’re responsive and easy to contact, and that your product or service fulfills their needs. It’s an umbrella term that, according to cognitive scientist Don Norman, who first coined it back in the 1990s, defines the entire level of “interaction with the company, its services, and its products.”Ī good way to think about it is, the UI makes the experience efficient, the UX makes it enjoyable. UI vs UX: Where UI, or user interface, refers to how users navigate and interact with the website, UX refers to the design of the website and how well it draws visitors in and makes them want to keep coming back. The analysis is defined on their side, factoring in not only the amount of web traffic generated by each site, but also by how long visitors stay and what they do. Google algorithms evaluate and rank websites based on the quality of their content more than almost any other metric. User experience is the value that visitors get when they use your website or product. To create a website like that, you’ll need to focus on a mythical and illusive factor known as user experience (UX).
You want it to be concise, simple to navigate, and easy on the eyes. It should be a dynamic, central hub that unifies all of your other sales and marketing platforms. Your website should be more than a static online sales brochure. Creating a website has never been easier than it is right now, but designing one that engages visitors still involves some challenges.
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